.24 Rimmel Mascara at Target This post may contain affiliate links. Please see the full disclosure policy here. Posted on September 8, 2009 Written by Mary Leave a Comment Hip2Save posted that select varieties of Rimmel Mascara are priced at $2.24 (I believe this is the regular price!!) Use the $2 coupon found in the 8/23 Red Plum insert. Pay just .24 !!