Target: Matchbox Smokey The Fire Truck ONLY $24.68 SHIPPED (Was $50) This post may contain affiliate links. Please see the full disclosure policy here. Posted on December 12, 2011 Written by Mary Leave a Comment HURRY over to Target and grab Smokey the Fire Truck for ONLY $24.68. Shipping is FREE!! This is regularly priced at $50, so I’m guessing it will sell out FAST!