TARGET- I can’t Believe It’s Not Butter- .37 each! This post may contain affiliate links. Please see the full disclosure policy here. Posted on November 16, 2009 Written by Mary Leave a Comment Target has the I Can’t Believe It’s Not Butter Tubs price at just $1.87! You can use the new .75/1 Target Coupon from HERE PLUS the $0.75/1 manufacturer coupon from here and pay just $0.37! Thanks KrazyCouponLady!